{"id":217,"date":"2020-01-07T22:09:15","date_gmt":"2020-01-07T22:09:15","guid":{"rendered":"https:\/\/news.encuentra24.com\/2020-1-7-por-qu-somos-su-aliado-inmobiliario-estratgico\/"},"modified":"2026-09-02T16:11:21","modified_gmt":"2026-09-02T21:11:21","slug":"2020-1-7-por-qu-somos-su-aliado-inmobiliario-estratgico","status":"publish","type":"post","link":"https:\/\/www.encuentra24.com\/blog\/2020-1-7-por-qu-somos-su-aliado-inmobiliario-estratgico\/","title":{"rendered":"\u00bfPor qu\u00e9 somos su aliado inmobiliario estrat\u00e9gico?"},"content":{"rendered":"<div class=\"sqs-html-content\">\n<p class=\"\" style=\"white-space:pre-wrap;\">Vivimos una era en la que, en los negocios, el marketing digital se ha convertido en una herramienta fundamental para el crecimiento de propuestas comerciales; y es que ante un mercado inmobiliario tan robusto \u00bfc\u00f3mo no formar parte de ello? Cada d\u00eda son m\u00e1s las personas que buscan, comparan, se informan y deciden con base en consultas en l\u00ednea. Hemos pasado de un mercado pasivo y muchos negocios la han comprendido; es por esta raz\u00f3n, que cada vez son m\u00e1s quienes apuestan por soluciones que no s\u00f3lo sirvan para ofrecer productos y servicios, sino que adicional permitan medir, optimizar inversiones; al mismo tiempo que amplifiquen su alcance y les permita disponer de herramientas de apoyo, gesti\u00f3n, anal\u00edtica de mercado con resultados comprobables. En este punto, nos presentamos como su aliado estrat\u00e9gico, con el que podr\u00e1 tener:<\/p>\n<ul data-rte-list=\"default\">\n<li>\n<p class=\"\" style=\"white-space:pre-wrap;\">Oportunidad de crecimiento organizacional, al tener presencia en la red de negocios de mayor b\u00fasqueda en la regi\u00f3n, con m\u00e1s de 7M de visitas e introducci\u00f3n en nuevos mercados.<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div\n        class=\"\n          image-block-outer-wrapper\n          layout-caption-below\n          design-layout-inline\n          combination-animation-none\n          individual-animation-none\n          individual-text-animation-none\n        \"\n        data-test=\"image-block-inline-outer-wrapper\"\n    ><\/p>\n<figure\n            class=\"\n              sqs-block-image-figure\n              intrinsic\n            \"\n            style=\"max-width:1340px;\"\n        ><\/p>\n<div\n              \n              \n              class=\"image-block-wrapper\"\n              data-animation-role=\"image\"\n              \n  \n\n          ><\/p>\n<div class=\"sqs-image-shape-container-element\n              \n          \n        \n              has-aspect-ratio\n            \" style=\"\n                position: relative;\n                \n                  padding-bottom:42.835819244384766%;\n                \n                overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black);\n              \"\n              ><\/p>\n<p>                  <img loading=\"lazy\" data-stretch=\"false\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/5c1a6c0da2772ccfdd5228f9\/1579119149995-KNNSB5LFJHIRUR3SQOVK\/ranking.png\" data-image=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/5c1a6c0da2772ccfdd5228f9\/1579119149995-KNNSB5LFJHIRUR3SQOVK\/ranking.png\" data-image-dimensions=\"1340x574\" data-image-focal-point=\"0.5,0.5\" alt=\"ranking.png\" data-load=\"false\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/5c1a6c0da2772ccfdd5228f9\/1579119149995-KNNSB5LFJHIRUR3SQOVK\/ranking.png\" width=\"1340\" height=\"574\" alt=\"\" sizes=\"auto, 100vw\" style=\"display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%\" srcset=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/5c1a6c0da2772ccfdd5228f9\/1579119149995-KNNSB5LFJHIRUR3SQOVK\/ranking.png?format=100w 100w, https:\/\/images.squarespace-cdn.com\/content\/v1\/5c1a6c0da2772ccfdd5228f9\/1579119149995-KNNSB5LFJHIRUR3SQOVK\/ranking.png?format=300w 300w, https:\/\/images.squarespace-cdn.com\/content\/v1\/5c1a6c0da2772ccfdd5228f9\/1579119149995-KNNSB5LFJHIRUR3SQOVK\/ranking.png?format=500w 500w, https:\/\/images.squarespace-cdn.com\/content\/v1\/5c1a6c0da2772ccfdd5228f9\/1579119149995-KNNSB5LFJHIRUR3SQOVK\/ranking.png?format=750w 750w, https:\/\/images.squarespace-cdn.com\/content\/v1\/5c1a6c0da2772ccfdd5228f9\/1579119149995-KNNSB5LFJHIRUR3SQOVK\/ranking.png?format=1000w 1000w, https:\/\/images.squarespace-cdn.com\/content\/v1\/5c1a6c0da2772ccfdd5228f9\/1579119149995-KNNSB5LFJHIRUR3SQOVK\/ranking.png?format=1500w 1500w, https:\/\/images.squarespace-cdn.com\/content\/v1\/5c1a6c0da2772ccfdd5228f9\/1579119149995-KNNSB5LFJHIRUR3SQOVK\/ranking.png?format=2500w 2500w\" loading=\"lazy\" decoding=\"async\" data-loader=\"sqs\"><\/p><\/div>\n<\/p><\/div>\n<\/figure><\/div>\n<p>&nbsp;<\/p>\n<div class=\"sqs-html-content\">\n<p style=\"text-align:center;white-space:pre-wrap;\" class=\"\"><strong>Ranking de consultas web mensual, seg\u00fan visitantes<\/strong><\/p>\n<\/div>\n<div\n        class=\"\n          image-block-outer-wrapper\n          layout-caption-below\n          design-layout-inline\n          combination-animation-none\n          individual-animation-none\n          individual-text-animation-none\n        \"\n        data-test=\"image-block-inline-outer-wrapper\"\n    ><\/p>\n<figure\n            class=\"\n              sqs-block-image-figure\n              intrinsic\n            \"\n            style=\"max-width:575px;\"\n        ><\/p>\n<div\n              \n              \n              class=\"image-block-wrapper\"\n              data-animation-role=\"image\"\n              \n  \n\n          ><\/p>\n<div class=\"sqs-image-shape-container-element\n              \n          \n        \n              has-aspect-ratio\n            \" style=\"\n                position: relative;\n                \n                  padding-bottom:76.86956787109375%;\n                \n                overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black);\n              \"\n              ><\/p>\n<p>                  <img loading=\"lazy\" data-stretch=\"false\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/5c1a6c0da2772ccfdd5228f9\/1578434540580-9DWNS9W3QCY9B62BZFRC\/ranking+1.png\" data-image=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/5c1a6c0da2772ccfdd5228f9\/1578434540580-9DWNS9W3QCY9B62BZFRC\/ranking+1.png\" data-image-dimensions=\"575x442\" data-image-focal-point=\"0.5,0.5\" alt=\"ranking 1.png\" data-load=\"false\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/5c1a6c0da2772ccfdd5228f9\/1578434540580-9DWNS9W3QCY9B62BZFRC\/ranking+1.png\" width=\"575\" height=\"442\" alt=\"\" sizes=\"auto, 100vw\" style=\"display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%\" srcset=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/5c1a6c0da2772ccfdd5228f9\/1578434540580-9DWNS9W3QCY9B62BZFRC\/ranking+1.png?format=100w 100w, https:\/\/images.squarespace-cdn.com\/content\/v1\/5c1a6c0da2772ccfdd5228f9\/1578434540580-9DWNS9W3QCY9B62BZFRC\/ranking+1.png?format=300w 300w, https:\/\/images.squarespace-cdn.com\/content\/v1\/5c1a6c0da2772ccfdd5228f9\/1578434540580-9DWNS9W3QCY9B62BZFRC\/ranking+1.png?format=500w 500w, https:\/\/images.squarespace-cdn.com\/content\/v1\/5c1a6c0da2772ccfdd5228f9\/1578434540580-9DWNS9W3QCY9B62BZFRC\/ranking+1.png?format=750w 750w, https:\/\/images.squarespace-cdn.com\/content\/v1\/5c1a6c0da2772ccfdd5228f9\/1578434540580-9DWNS9W3QCY9B62BZFRC\/ranking+1.png?format=1000w 1000w, https:\/\/images.squarespace-cdn.com\/content\/v1\/5c1a6c0da2772ccfdd5228f9\/1578434540580-9DWNS9W3QCY9B62BZFRC\/ranking+1.png?format=1500w 1500w, https:\/\/images.squarespace-cdn.com\/content\/v1\/5c1a6c0da2772ccfdd5228f9\/1578434540580-9DWNS9W3QCY9B62BZFRC\/ranking+1.png?format=2500w 2500w\" loading=\"lazy\" decoding=\"async\" data-loader=\"sqs\"><\/p><\/div>\n<\/p><\/div>\n<\/figure><\/div>\n<div\n        class=\"\n          image-block-outer-wrapper\n          layout-caption-below\n          design-layout-inline\n          combination-animation-none\n          individual-animation-none\n          individual-text-animation-none\n        \"\n        data-test=\"image-block-inline-outer-wrapper\"\n    ><\/p>\n<figure\n            class=\"\n              sqs-block-image-figure\n              intrinsic\n            \"\n            style=\"max-width:577px;\"\n        ><\/p>\n<div\n              \n              \n              class=\"image-block-wrapper\"\n              data-animation-role=\"image\"\n              \n  \n\n          ><\/p>\n<div class=\"sqs-image-shape-container-element\n              \n          \n        \n              has-aspect-ratio\n            \" style=\"\n                position: relative;\n                \n                  padding-bottom:80.41594696044922%;\n                \n                overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black);\n              \"\n              ><\/p>\n<p>                  <img loading=\"lazy\" data-stretch=\"false\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/5c1a6c0da2772ccfdd5228f9\/1578434553727-BH6VLMN694CP93WC6Z5Z\/ranking+1-2.png\" data-image=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/5c1a6c0da2772ccfdd5228f9\/1578434553727-BH6VLMN694CP93WC6Z5Z\/ranking+1-2.png\" data-image-dimensions=\"577x464\" data-image-focal-point=\"0.5,0.5\" alt=\"ranking 1-2.png\" data-load=\"false\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/5c1a6c0da2772ccfdd5228f9\/1578434553727-BH6VLMN694CP93WC6Z5Z\/ranking+1-2.png\" width=\"577\" height=\"464\" alt=\"\" sizes=\"auto, 100vw\" style=\"display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%\" srcset=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/5c1a6c0da2772ccfdd5228f9\/1578434553727-BH6VLMN694CP93WC6Z5Z\/ranking+1-2.png?format=100w 100w, https:\/\/images.squarespace-cdn.com\/content\/v1\/5c1a6c0da2772ccfdd5228f9\/1578434553727-BH6VLMN694CP93WC6Z5Z\/ranking+1-2.png?format=300w 300w, https:\/\/images.squarespace-cdn.com\/content\/v1\/5c1a6c0da2772ccfdd5228f9\/1578434553727-BH6VLMN694CP93WC6Z5Z\/ranking+1-2.png?format=500w 500w, https:\/\/images.squarespace-cdn.com\/content\/v1\/5c1a6c0da2772ccfdd5228f9\/1578434553727-BH6VLMN694CP93WC6Z5Z\/ranking+1-2.png?format=750w 750w, https:\/\/images.squarespace-cdn.com\/content\/v1\/5c1a6c0da2772ccfdd5228f9\/1578434553727-BH6VLMN694CP93WC6Z5Z\/ranking+1-2.png?format=1000w 1000w, https:\/\/images.squarespace-cdn.com\/content\/v1\/5c1a6c0da2772ccfdd5228f9\/1578434553727-BH6VLMN694CP93WC6Z5Z\/ranking+1-2.png?format=1500w 1500w, https:\/\/images.squarespace-cdn.com\/content\/v1\/5c1a6c0da2772ccfdd5228f9\/1578434553727-BH6VLMN694CP93WC6Z5Z\/ranking+1-2.png?format=2500w 2500w\" loading=\"lazy\" decoding=\"async\" data-loader=\"sqs\"><\/p><\/div>\n<\/p><\/div>\n<\/figure><\/div>\n<div class=\"sqs-html-content\">\n<ul data-rte-list=\"default\">\n<li>\n<p class=\"\" style=\"white-space:pre-wrap;\">Poderosas herramientas comerciales como Tendencia de Precios, Calculadora de Impuestos, CRM, Perfil de Negocios, Plantillas de contratos compraventas, presencia en Mapa de Inmueble, opci\u00f3n a visualizaci\u00f3n como Experto de Zona, Asesor de Inversiones en Directorio Inmobiliario y m\u00e1s.<\/p>\n<\/li>\n<\/ul>\n<ul data-rte-list=\"default\">\n<li>\n<p class=\"\" style=\"white-space:pre-wrap;\">Respaldo del Marketplace que lidera las b\u00fasquedas inmobiliarias, gracias a 15 a\u00f1os brindando soluciones en el mercado y la inversi\u00f3n publicitaria anual realizada para potenciar el alcance de nuestra Red de Negocios.<\/p>\n<\/li>\n<\/ul>\n<ul data-rte-list=\"default\">\n<li>\n<p class=\"\" style=\"white-space:pre-wrap;\">Apoyo en la creaci\u00f3n y optimizaci\u00f3n de ofertas digitales que permitan incrementar carteras de clientes, generar base de datos, gracias a los m\u00e1s de 130 mil contactos mensuales entregados.<\/p>\n<\/li>\n<\/ul>\n<ul data-rte-list=\"default\">\n<li>\n<p class=\"\" style=\"white-space:pre-wrap;\">Acceso a Big Data, herramientas de inteligencia de mercado, para una mejor visualizaci\u00f3n de cambios en comportamientos de los clientes, permitiendo ofrecer productos y servicios alineados a necesidades emergentes.<\/p>\n<\/li>\n<\/ul>\n<ul data-rte-list=\"default\">\n<li>\n<p class=\"\" style=\"white-space:pre-wrap;\">Asesor\u00eda personalizada y participaci\u00f3n en talleres Proptech para optimizaci\u00f3n de oferta.<\/p>\n<\/li>\n<\/ul>\n<ul data-rte-list=\"default\">\n<li>\n<p class=\"\" style=\"white-space:pre-wrap;\">M\u00faltiples oportunidades de branding (anuncios, banners, pop up, email marketing).<\/p>\n<\/li>\n<\/ul>\n<ul data-rte-list=\"default\">\n<li>\n<p class=\"\" style=\"white-space:pre-wrap;\">Inversi\u00f3n constante en desarrollo e innovaci\u00f3n.<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-rte-preserve-empty=\"true\" style=\"white-space:pre-wrap;\">\n<\/div>\n<div\n        class=\"\n          image-block-outer-wrapper\n          layout-caption-below\n          design-layout-inline\n          combination-animation-none\n          individual-animation-none\n          individual-text-animation-none\n        \"\n        data-test=\"image-block-inline-outer-wrapper\"\n    ><\/p>\n<figure\n            class=\"\n              sqs-block-image-figure\n              intrinsic\n            \"\n            style=\"max-width:728px;\"\n        ><\/p>\n<p>          <a\n              class=\"\n                sqs-block-image-link\n                \n          \n        \n              \"\n              href=\"https:\/\/www.encuentra24.com\"\n              \n          ><\/p>\n<div\n              \n              \n              class=\"image-block-wrapper\"\n              data-animation-role=\"image\"\n              \n  \n\n          ><\/p>\n<div class=\"sqs-image-shape-container-element\n              \n          \n        \n              has-aspect-ratio\n            \" style=\"\n                position: relative;\n                \n                  padding-bottom:12.362637519836426%;\n                \n                overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black);\n              \"\n              ><\/p>\n<p>                  <img loading=\"lazy\" data-stretch=\"false\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/5c1a6c0da2772ccfdd5228f9\/1578434749950-J5Y7JVCY8ATHW297V3CZ\/realestate_nuevoapp_728x90-venta_apartamento.jpg\" data-image=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/5c1a6c0da2772ccfdd5228f9\/1578434749950-J5Y7JVCY8ATHW297V3CZ\/realestate_nuevoapp_728x90-venta_apartamento.jpg\" data-image-dimensions=\"728x90\" data-image-focal-point=\"0.5,0.5\" alt=\"realestate_nuevoapp_728x90-venta_apartamento.jpg\" data-load=\"false\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/5c1a6c0da2772ccfdd5228f9\/1578434749950-J5Y7JVCY8ATHW297V3CZ\/realestate_nuevoapp_728x90-venta_apartamento.jpg\" width=\"728\" height=\"90\" alt=\"\" sizes=\"auto, 100vw\" style=\"display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%\" srcset=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/5c1a6c0da2772ccfdd5228f9\/1578434749950-J5Y7JVCY8ATHW297V3CZ\/realestate_nuevoapp_728x90-venta_apartamento.jpg?format=100w 100w, https:\/\/images.squarespace-cdn.com\/content\/v1\/5c1a6c0da2772ccfdd5228f9\/1578434749950-J5Y7JVCY8ATHW297V3CZ\/realestate_nuevoapp_728x90-venta_apartamento.jpg?format=300w 300w, https:\/\/images.squarespace-cdn.com\/content\/v1\/5c1a6c0da2772ccfdd5228f9\/1578434749950-J5Y7JVCY8ATHW297V3CZ\/realestate_nuevoapp_728x90-venta_apartamento.jpg?format=500w 500w, https:\/\/images.squarespace-cdn.com\/content\/v1\/5c1a6c0da2772ccfdd5228f9\/1578434749950-J5Y7JVCY8ATHW297V3CZ\/realestate_nuevoapp_728x90-venta_apartamento.jpg?format=750w 750w, https:\/\/images.squarespace-cdn.com\/content\/v1\/5c1a6c0da2772ccfdd5228f9\/1578434749950-J5Y7JVCY8ATHW297V3CZ\/realestate_nuevoapp_728x90-venta_apartamento.jpg?format=1000w 1000w, https:\/\/images.squarespace-cdn.com\/content\/v1\/5c1a6c0da2772ccfdd5228f9\/1578434749950-J5Y7JVCY8ATHW297V3CZ\/realestate_nuevoapp_728x90-venta_apartamento.jpg?format=1500w 1500w, https:\/\/images.squarespace-cdn.com\/content\/v1\/5c1a6c0da2772ccfdd5228f9\/1578434749950-J5Y7JVCY8ATHW297V3CZ\/realestate_nuevoapp_728x90-venta_apartamento.jpg?format=2500w 2500w\" loading=\"lazy\" decoding=\"async\" data-loader=\"sqs\"><\/p><\/div>\n<\/p><\/div>\n<p>          <\/a><\/p>\n<\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Vivimos una era en la que, en los negocios, el marketing digital se ha convertido en una herramienta fundamental para el crecimiento de propuestas comerciales; y es que ante un mercado inmobiliario tan robusto \u00bfc\u00f3mo no formar parte de ello? Cada d\u00eda son m\u00e1s las personas que buscan, comparan, se informan y deciden con base [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4062,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60],"tags":[],"class_list":["post-217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-datos-utiles"],"_links":{"self":[{"href":"https:\/\/www.encuentra24.com\/blog\/wp-json\/wp\/v2\/posts\/217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.encuentra24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.encuentra24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.encuentra24.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.encuentra24.com\/blog\/wp-json\/wp\/v2\/comments?post=217"}],"version-history":[{"count":1,"href":"https:\/\/www.encuentra24.com\/blog\/wp-json\/wp\/v2\/posts\/217\/revisions"}],"predecessor-version":[{"id":3271,"href":"https:\/\/www.encuentra24.com\/blog\/wp-json\/wp\/v2\/posts\/217\/revisions\/3271"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.encuentra24.com\/blog\/wp-json\/wp\/v2\/media\/4062"}],"wp:attachment":[{"href":"https:\/\/www.encuentra24.com\/blog\/wp-json\/wp\/v2\/media?parent=217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.encuentra24.com\/blog\/wp-json\/wp\/v2\/categories?post=217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.encuentra24.com\/blog\/wp-json\/wp\/v2\/tags?post=217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}