{"id":819,"date":"2021-11-24T14:46:39","date_gmt":"2021-11-24T14:46:39","guid":{"rendered":"https:\/\/news.encuentra24.com\/2021-11-24-facebook-versus-encuentra24\/"},"modified":"2026-09-02T15:42:25","modified_gmt":"2026-09-02T20:42:25","slug":"2021-11-24-facebook-versus-encuentra24","status":"publish","type":"post","link":"https:\/\/www.encuentra24.com\/blog\/2021-11-24-facebook-versus-encuentra24\/","title":{"rendered":"Facebook Versus Encuentra24"},"content":{"rendered":"<div class=\"sqs-html-content\">\n<p class=\"\" style=\"white-space:pre-wrap;\">En Encuentra24 constantemente medimos la efectividad de nuestras soluciones escuchando las necesidades de nuestros clientes. Peri\u00f3dicamente hacemos estudios comparativos y an\u00e1lisis del mercado con nuestro equipo de investigaci\u00f3n de mercado.  <\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">En esta ocasi\u00f3n hemos desarrollado un<a href=\"https:\/\/es.wikipedia.org\/wiki\/Prueba_A\/B\" target=\"_blank\" rel=\"noopener\"> A\/B Testing <\/a>para medir la efectividad de un anuncio de Bienes Ra\u00edces Publicado en Facebook versus su misma publicaci\u00f3n en un Marketplace especializado como es Encuentra24.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Metodolog\u00eda: <\/strong><\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><a href=\"https:\/\/es.wikipedia.org\/wiki\/Prueba_A\/B\" target=\"_blank\" rel=\"noopener\">Prueba A\/B<\/a>. Se han publicado el mismo anuncio de ventas de un inmueble, con las mismas caracteristicas y precios de Bienes Raices,  en una cuenta de Facebook y en en cuenta de Encuentra24. <\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Las mediciones que se utilizaron fueron impresiones, visitantes al anuncio  y cantidad de llamadas recibidas por clientes potenciales para cada uno de los anuncios. El estudio se realizo durante 7 d\u00edas consecutivos.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Audencia:<\/strong><\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Pa\u00eds Panam\u00e1 general. Secci\u00f3n de Bienes Ra\u00edces, Venta de Propiedades en Encuentra24. <\/p>\n<\/div>\n<div class=\"\n  sqs-gallery-container\n  sqs-gallery-block-grid\n  sqs-gallery-aspect-ratio-square\n  sqs-gallery-thumbnails-per-row-4\n  \n  \n\n  \n    \n    \n  \n  sqs-gallery-block-show-meta\n  \n  \n\n  \n  \n\n  \n  block-animation-none\n  clear\"\n  \n  \n><\/p>\n<div class=\"sqs-gallery\">\n<div class=\"slide\" data-type=\"image\" data-animation-role=\"image\">\n<div class=\"margin-wrapper\">\n<p>                <a\n                  \n                    \n                      role=\"presentation\"\n                    \n                  \n\n                  class=\"\n                    image-slide-anchor\n                    \n                    content-fill\n                  \"\n                ><\/p>\n<p>                  <noscript><img decoding=\"async\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/5c1a6c0da2772ccfdd5228f9\/1637765292560-WHYIPF5YSU4HUVYPGNPE\/infografia-02+%281%29.jpg\" alt=\"infografia-02 (1).jpg\" \/><\/noscript><img decoding=\"async\" class=\"thumb-image\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/5c1a6c0da2772ccfdd5228f9\/1637765292560-WHYIPF5YSU4HUVYPGNPE\/infografia-02+%281%29.jpg\" data-image=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/5c1a6c0da2772ccfdd5228f9\/1637765292560-WHYIPF5YSU4HUVYPGNPE\/infografia-02+%281%29.jpg\" data-image-dimensions=\"2501x2500\" data-image-focal-point=\"0.5,0.5\" alt=\"infografia-02 (1).jpg\" data-load=\"false\" data-image-id=\"619e50ab0c2ce70c07c939eb\" data-type=\"image\" \/><br \/>\n                <\/a><\/p><\/div>\n<\/p><\/div>\n<div class=\"slide\" data-type=\"image\" data-animation-role=\"image\">\n<div class=\"margin-wrapper\">\n<p>                <a\n                  \n                    \n                      role=\"presentation\"\n                    \n                  \n\n                  class=\"\n                    image-slide-anchor\n                    \n                    content-fill\n                  \"\n                ><\/p>\n<p>                  <noscript><img decoding=\"async\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/5c1a6c0da2772ccfdd5228f9\/1637765291325-4TMQBY7SZTZQBFA4VYBA\/infografia-04.jpg\" alt=\"infografia-04.jpg\" \/><\/noscript><img decoding=\"async\" class=\"thumb-image\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/5c1a6c0da2772ccfdd5228f9\/1637765291325-4TMQBY7SZTZQBFA4VYBA\/infografia-04.jpg\" data-image=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/5c1a6c0da2772ccfdd5228f9\/1637765291325-4TMQBY7SZTZQBFA4VYBA\/infografia-04.jpg\" data-image-dimensions=\"2501x2500\" data-image-focal-point=\"0.5,0.5\" alt=\"infografia-04.jpg\" data-load=\"false\" data-image-id=\"619e50a96633125c57e39582\" data-type=\"image\" \/><br \/>\n                <\/a><\/p><\/div>\n<\/p><\/div>\n<div class=\"slide\" data-type=\"image\" data-animation-role=\"image\">\n<div class=\"margin-wrapper\">\n<p>                <a\n                  \n                    \n                      role=\"presentation\"\n                    \n                  \n\n                  class=\"\n                    image-slide-anchor\n                    \n                    content-fill\n                  \"\n                ><\/p>\n<p>                  <noscript><img decoding=\"async\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/5c1a6c0da2772ccfdd5228f9\/1637765291031-WLSW46F9UUDA62BKS9U3\/infografia-06.jpg\" alt=\"infografia-06.jpg\" \/><\/noscript><img decoding=\"async\" class=\"thumb-image\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/5c1a6c0da2772ccfdd5228f9\/1637765291031-WLSW46F9UUDA62BKS9U3\/infografia-06.jpg\" data-image=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/5c1a6c0da2772ccfdd5228f9\/1637765291031-WLSW46F9UUDA62BKS9U3\/infografia-06.jpg\" data-image-dimensions=\"2501x2500\" data-image-focal-point=\"0.5,0.5\" alt=\"infografia-06.jpg\" data-load=\"false\" data-image-id=\"619e50a9b02f7079bc381aab\" data-type=\"image\" \/><br \/>\n                <\/a><\/p><\/div>\n<\/p><\/div>\n<div class=\"slide\" data-type=\"image\" data-animation-role=\"image\">\n<div class=\"margin-wrapper\">\n<p>                <a\n                  \n                    \n                      role=\"presentation\"\n                    \n                  \n\n                  class=\"\n                    image-slide-anchor\n                    \n                    content-fill\n                  \"\n                ><\/p>\n<p>                  <noscript><img decoding=\"async\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/5c1a6c0da2772ccfdd5228f9\/1637765294364-J5IDKL28ZU90PSYMKQ0P\/infografia-02.jpg\" alt=\"infografia-02.jpg\" \/><\/noscript><img decoding=\"async\" class=\"thumb-image\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/5c1a6c0da2772ccfdd5228f9\/1637765294364-J5IDKL28ZU90PSYMKQ0P\/infografia-02.jpg\" data-image=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/5c1a6c0da2772ccfdd5228f9\/1637765294364-J5IDKL28ZU90PSYMKQ0P\/infografia-02.jpg\" data-image-dimensions=\"2501x2500\" data-image-focal-point=\"0.5,0.5\" alt=\"infografia-02.jpg\" data-load=\"false\" data-image-id=\"619e50acf8dd031d4908f49b\" data-type=\"image\" \/><br \/>\n                <\/a><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<style type=\"text\/css\" id=\"design-grid-css\">\n#block-yui_3_17_2_1_1637765195099_13450 .sqs-gallery-block-grid .sqs-gallery-design-grid { margin-right: -20px; }\n#block-yui_3_17_2_1_1637765195099_13450 .sqs-gallery-block-grid .sqs-gallery-design-grid-slide .margin-wrapper { margin-right: 20px; margin-bottom: 20px; }\n<\/style>\n<div class=\"sqs-html-content\">\n<h2 style=\"white-space:pre-wrap;\"><strong>Resultados:<\/strong><\/h2>\n<p class=\"\" style=\"white-space:pre-wrap;\">El anuncio publicado en Encuentra24 genero <strong>3 veces mas contactos de compradores <\/strong>genuinos e interesados que el anuncio listado en Facebook. <\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Los contactos de las publicaciones en Facebook se dieron mayormente a traves de esa principalmente por Facebook  Messenger, en cambio para las publicaciones en Encuentra24 es se dieron por correos, llamadas, y contactos por Whataspp.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p class=\"\">Resultados de estudio de mercado sobre la efectividad de una publicaci\u00f3n de inmueble publicada en la red social de Facebook, versus la plataforma especializada de Bienes Raices de Encuentra24<\/p>\n","protected":false},"author":1,"featured_media":3860,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[392,230],"class_list":["post-819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panama","tag-estudios-de-mercado","tag-marketing-digital"],"_links":{"self":[{"href":"https:\/\/www.encuentra24.com\/blog\/wp-json\/wp\/v2\/posts\/819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.encuentra24.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.encuentra24.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.encuentra24.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.encuentra24.com\/blog\/wp-json\/wp\/v2\/comments?post=819"}],"version-history":[{"count":1,"href":"https:\/\/www.encuentra24.com\/blog\/wp-json\/wp\/v2\/posts\/819\/revisions"}],"predecessor-version":[{"id":2861,"href":"https:\/\/www.encuentra24.com\/blog\/wp-json\/wp\/v2\/posts\/819\/revisions\/2861"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.encuentra24.com\/blog\/wp-json\/wp\/v2\/media\/3860"}],"wp:attachment":[{"href":"https:\/\/www.encuentra24.com\/blog\/wp-json\/wp\/v2\/media?parent=819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.encuentra24.com\/blog\/wp-json\/wp\/v2\/categories?post=819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.encuentra24.com\/blog\/wp-json\/wp\/v2\/tags?post=819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}